The Best Software Tools You Need to Start
Have you ever thought about starting your own YouTube channel but felt overwhelmed by all the technical stuff? I understand completely! When I first started my journey on YouTube, I had no idea what software I needed or how to use it. Today, I want to share what I’ve learned to help you begin your own YouTube adventure with confidence.
Why the Right Best Software Makes All the Difference
The best software tools can transform your YouTube experience from frustrating to enjoyable. With the right programs, even beginners can create videos that look professional and engaging. You don’t need expensive equipment or years of experience—just the right software to help you along the way.
In this article, I’ll walk you through everything you need, from recording your screen to editing your videos to designing eye-catching thumbnails. I’ll explain each type of software in simple terms and recommend both free and paid options so you can find what works for your budget.
Video Recording Software: Capturing Your Content
Before you can edit or upload anything, you need to record your content. Depending on what type of videos you plan to make, you’ll need different recording tools.
Screen Recording Software
If you want to create tutorials, gameplay videos, or anything that shows what’s happening on your computer screen, you’ll need screen recording software.
Free Options:
- OBS Studio: This is my top recommendation for beginners. OBS (Open Broadcaster Software) is completely free and incredibly powerful. It can record your screen, webcam, and audio all at once. While it might look complicated at first, there are many simple tutorials available to help you get started.
- ShareX: This is another free option that’s great for quick screen captures. It’s simpler than OBS but has fewer features for video creation.
Paid Options:
- Camtasia: This is an all-in-one solution that lets you record and edit your videos. It’s very user-friendly but costs around $250 for a lifetime license. The good news is they offer a free trial so you can see if it’s worth the investment.
- Screencast-O-Matic: This affordable option costs about $4 per month and offers a simple interface that’s perfect for beginners.
Camera Recording Software
If you’re planning to film yourself rather than your screen, you’ll need camera recording software.
Free Options:
- Your phone’s camera app: Don’t underestimate the power of your smartphone! Modern phones can record high-quality video, and you probably already know how to use the camera app.
- Windows Camera or Apple QuickTime: These come free with your computer and are simple to use for basic recording.
Paid Options:
- Filmmaker Pro: Available for about $40 per year, this app helps you record and edit videos directly on your phone with more advanced features than the standard camera app.
Video Editing Software: Making Your Content Shine
Once you’ve recorded your raw footage, you’ll need editing software to cut out mistakes, add transitions, include text, and make your video flow nicely.
For Beginners
Free Options:
- DaVinci Resolve: This is professional-level software available for free! The basic version has everything a beginner needs and more. While it has a learning curve, countless tutorials can help you master it.
- Shotcut: This is another free option that’s simpler than DaVinci Resolve but still offers all the essential editing features.
- iMovie (Mac only): If you have a Mac, iMovie comes free and offers an intuitive way to edit your videos with professional-looking results.
Paid Options (Budget-Friendly):
- Filmora: For about $50 per year, Filmora offers an easy-to-use interface with lots of effects and transitions. It’s designed for beginners but produces professional-looking results.
- PowerDirector: Available for around $4-$5 per month, this software balances ease of use with powerful features.
For More Advanced Users
As your channel grows, you might want to try more sophisticated editing software:
- Adobe Premiere Pro: This industry-standard software costs about $21 per month. It has a steeper learning curve but offers unlimited creative possibilities.
- Final Cut Pro (Mac only): For a one-time payment of about $300, this powerful software offers professional editing capabilities with a more intuitive interface than Premiere Pro.
Audio Editing Software: Getting Your Sound Right
Good audio quality is actually more important than video quality! Viewers might forgive slightly blurry video, but they’ll quickly click away if they can’t hear you clearly.
Free Options:
- Audacity: This is the go-to free audio editor for many YouTubers. You can record directly in Audacity or import audio from your video recording to clean it up. It helps remove background noise, adjust volume levels, and enhance your voice.
- WavePad: This free software offers a simpler interface than Audacity but still includes essential audio editing features.
Paid Options:
- Adobe Audition: At about $21 per month, this professional audio editing software offers more advanced features for perfecting your sound.
Thumbnail Creation Software: Getting Those Clicks
Your thumbnail is like the cover of a book—it’s often what determines whether someone clicks on your video. You need software to create eye-catching thumbnails that represent your content well.
Free Options:
- Canva: This is my favorite tool for creating thumbnails. The free version offers plenty of templates, images, and design elements specifically for YouTube thumbnails. You can create professional-looking designs even if you have zero design experience.
- GIMP: This free alternative to Photoshop has a steeper learning curve but offers more advanced editing capabilities than Canva.
Paid Options:
- Adobe Photoshop: For about $10 per month, you get the industry-standard image editing software. It’s powerful but takes time to learn.
- PicMonkey: For about $8 per month, this offers a middle ground between Canva’s simplicity and Photoshop’s power.
SEO and Analytics Software: Growing Your Channel
To help people find your videos, you need to understand how YouTube search works and how your videos are performing.
Free Options:
- TubeBuddy (Basic Plan): The free version helps you research keywords, optimize your video titles and descriptions, and understand what’s working on your channel.
- VidIQ (Basic Plan): Similar to TubeBuddy, the free version offers insights into trending topics and helps optimize your videos for search.
Paid Options:
- TubeBuddy (Pro Plan): Starting at about $9 per month, the paid version offers more advanced keyword research, competitor analysis, and A/B testing for thumbnails.
- VidIQ (Pro Plan): Starting at about $7.50 per month, the paid version provides more in-depth analytics and research tools.
Live Streaming Software: Connecting in Real Time
Live streaming is a great way to connect with your audience. Even if you don’t plan to live stream right away, it’s good to know your options.
Free Options:
- OBS Studio: Yes, the same software I mentioned for recording also handles live streaming! You can stream directly to YouTube, Twitch, Facebook, and other platforms.
- Streamlabs: Built on top of OBS, this free software makes streaming even more user-friendly with additional features like chat integration and alerts.
Paid Options:
- StreamYard: Starting at about $20 per month, this browser-based solution makes it easy to go live and even bring guests into your stream.
- vMix: Starting at $60 for a basic license, this powerful software offers more advanced features for professional-looking live streams.
Music and Sound Effects: Adding That Professional Touch
Background music and sound effects can make your videos more engaging and professional.
Free Options:
- YouTube Audio Library: YouTube provides a library of free music and sound effects you can use in your videos without worrying about copyright issues.
- Free Sound: This website offers thousands of free sound effects you can download and use in your videos.
Paid Options:
- Epidemic Sound: For about $15 per month, you get access to thousands of high-quality music tracks and sound effects, all cleared for YouTube use.
- Artlist: For about $25 per month (billed annually), you get unlimited access to a growing library of professional music.
Getting Started: A Simple Step-by-Step Approach
If all these options feel overwhelming, don’t worry! Here’s a simple way to get started:
- First Month: Start with the basics. Use your phone’s camera or a simple screen recorder like OBS Studio. Edit with a free program like iMovie (Mac) or Shotcut (Windows). Create thumbnails with Canva.
- After 10 Videos: Now that you have some experience, identify what’s most frustrating about your current process. Is editing taking too long? Are your thumbnails not eye-catching enough? Invest in software that solves your biggest pain point.
- After 50 Videos: By now, you’ll know what type of content works for you and what tools you need to make it better. Consider investing in more professional software if your channel is growing.
How to Choose the Right Software for YOU
When deciding what software to use, ask yourself these questions:
- What type of videos will I make? Gaming videos need screen recording software. Talking-head videos need good camera software and audio editing tools.
- What’s my budget? Start with free tools and invest in paid options only when you know you’ll stick with YouTube.
- How tech-savvy am I? If you’re not comfortable with technology, start with simpler software even if it has fewer features.
- What device will I use? Make sure the software you choose works on your computer or phone.
My Personal Recommendation for Complete Beginners

If I had to recommend just one set of software for absolute beginners, I’d say:
- Recording: OBS Studio (free) or your phone’s camera
- Editing: Shotcut (Windows, free) or iMovie (Mac, free)
- Thumbnails: Canva (free version)
- Audio Editing: Audacity (free)
- Music: YouTube Audio Library (free)
With just these free tools, you can create videos that look and sound professional enough to start building an audience.
Growing with Your Channel: When to Upgrade
You don’t need to buy expensive software right away. In fact, I recommend starting with free options and upgrading only when:
- You’ve published at least 10-20 videos and know you’ll stick with YouTube
- You’ve identified specific limitations in your current software that are holding you back
- You’re earning some income from your channel that you can reinvest
Remember, many successful YouTubers started with very basic equipment and software. The content of your videos matters much more than the tools you use to create them.
Avoiding Common Software Mistakes
As a beginner, try to avoid these common mistakes:
- Buying expensive software before you need it: Start simple and upgrade as needed.
- Using too many different programs: This makes your workflow complicated. Try to find software that combines multiple functions.
- Getting stuck in endless tutorials: Watch enough tutorials to get started, then learn by doing. You’ll figure things out as you go.
- Ignoring audio quality: Invest time in learning how to make your audio sound good. It’s more important than video quality.
My Final Thoughts on Starting Your YouTube Journey
The best software in the world can’t replace passion and consistency. Focus on creating content you care about and publishing regularly. Your skills and your channel will grow over time.
Don’t let software concerns stop you from starting. Begin with what you have, learn as you go, and upgrade when necessary. The most important step is the first one—just start creating!
Key Takeaways
- Start with free software like OBS Studio for recording, Shotcut or iMovie for editing, and Canva for thumbnails
- Focus on audio quality as it’s more important than video quality
- Upgrade software only when you know you’ll stick with YouTube and have identified specific needs
- Create a simple workflow using as few different programs as possible
- Learn by doing rather than getting stuck in endless tutorials
- Remember content quality matters more than the tools you use to create it
I hope this guide helps you feel more confident about the software side of starting a YouTube channel. If you have any questions, feel free to leave them in the comments below!